令和5年度ALPS処理水関連の輸入規則強化を踏まえた
日本食や食文化の魅力発信を通じた水産物等の海外需要開拓事業 /
経済産業省、JTBコミュニケーションデザイン
FY2023 Overseas Demand Development Project for Japanese Seafood and Related Products through Promoting
the Appeal of Japanese Cuisine and Food Culture,
in Response to Strengthened Import Regulations Related to ALPS-Treated Water /
Ministry of Economy, Trade and Industry (METI), JTB Communication Disghn
日本産ホタテの魅力を発信し、海外需要の拡大を目的とした現地プロモーションイベントの企画・実施を担当。米国、エチオピア、ベトナムなどの海外市場にて開催し、各国の来場者に合わせた内容・コミュニケーション設計を行いました。
Planned and executed on-site promotional events to showcase the appeal of Japanese scallops, with the aim of expanding overseas demand. The events were held in the United States, Ethiopia, Vietnam, and other international markets, tailoring content and communication to each local audience.
